Zumiez is a leading multi-channel specialty retailer of action sports related apparel, footwear, equipment and accessories, focusing on skateboarding, surfing, snowboarding, BMX and motocross for young men and women. At July 28, 2012, it operated 479 stores; 457 in the United States, 17 in Canada and five in Europe. In the United States and Canada it operates under the name Zumiez and in Europe it operates under the name Blue Tomato. Additionally it operates ecommerce web sites under www.zumiez.com and www.blue-tomato.com. It supports the action sports lifestyle and promotes its brand through a multi-faceted marketing approach that is designed to integrate its brand image with its customers' activities and interests. This approach, combined with its differentiated merchandising strategy, store design, comprehensive training programs and passionate employees, allows it to provide an experience for its customers that is consistent with their attitudes, fashion tastes and identities.