Since its founding in 1837, John Deere has seen a great many changes in its business, its products, its services. Change always comes with opportunity. And Deere has always been ready and willing to embrace it. Yet, through it all, John Deere is still dedicated to those who are linked to the land – farmers and ranchers, landowners, builders, and loggers. And Deere has never outgrown, nor forgotten, its founder's original core values. Those values determine the way it works, the quality it offers, and the unsurpassed treatment you get as a customer, investor, and employee.
It works every day to uphold its founder's core values. Integrity, quality, commitment, and innovation are more than ideals we work toward. They are values it lives and breathes – values found in every product, service, and opportunity it offers. The quality of a company is expressed through the quality of its leadership. For nearly 175 years, John Deere has benefitted by strong, decisive leaders at its helm, dedicated to the core principles of integrity, quality, commitment, and innovation.
For those who cultivate and harvest the land. For those who transform and enrich the land. For those who build upon the land. John Deere is committed to your success. This commitment extends globally with a focus on six key areas – the United States and Canada, Europe, Brazil, Russia, India, and China. It’s in these areas where at least 75 percent of the world's future growth will occur. And because of its past, passion, and purpose for helping you become more profitable and productive, John Deere is uniquely positioned to be the equipment supplier of choice.
Today, Deere & Company is one of the world's most admired businesses. But in 1837, John Deere, blacksmith and inventor, had little more than a blacksmith shop, a discarded steel saw, and an idea that would help farmers, changing the face of agriculture for all time.
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